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Privacy Policy

1. Introduction

Arlyra (“Arlyra,” “we,” “our,” or “us”) is committed to protecting your privacy and handling your personal information with care, transparency, and respect.

This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you access or use our website, products, and services (collectively, the “Services”).

By using Arlyra, you acknowledge that you have read and understood this Privacy Policy.

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2. Scope of This Policy

This Policy applies to:

  • Website visitors

  • Customers purchasing services or products

  • Users creating memorial or legacy pages

  • Individuals whose information is included in memorial content

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3. Information We Collect

A. Personal Information

We may collect:

  • Full name

  • Email address

  • Phone number

  • Billing information

  • Shipping address

  • Account login credentials

B. Memorial & User-Generated Content

You may provide:

  • Photos and videos

  • Written tributes and messages

  • Names, dates, and personal details of individuals (including deceased persons)

  • Guestbook entries from third parties

This content may include sensitive personal information.

C. Automatically Collected Data

We may automatically collect:

  • IP address

  • Device type

  • Browser type

  • Usage activity (pages visited, interactions)

  • Referring URLs

D. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Improve user experience

  • Analyze traffic

  • Support marketing efforts

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4. How We Use Information

We use your information for:

Service Delivery

  • Creating and managing memorial pages

  • Hosting digital content

  • Generating QR codes

  • Processing orders and payments

Communication

  • Customer support

  • Order confirmations

  • Service updates

Business Operations

  • Platform improvement

  • Analytics and performance monitoring

  • Fraud detection and prevention

Legal Compliance

  • Enforcing our Terms

  • Responding to legal requests

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5. Public Nature of Memorial Pages

Memorial pages may be publicly accessible unless otherwise restricted.

By uploading content, you acknowledge:

  • Content may be viewed, shared, or accessed by others

  • Arlyra cannot control third-party distribution or sharing

You are responsible for ensuring:

  • You have permission to share all content

  • You do not upload private or sensitive information without authorization

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6. Legal Basis for Processing (If Applicable)

Where required by law (e.g., GDPR), we process data based on:

  • Consent

  • Contractual necessity

  • Legitimate business interests

  • Legal obligations

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7. Sharing of Information

We do not sell personal data.

We may share information with:

A. Service Providers

  • Payment processors (e.g., Stripe, PayPal)

  • Hosting and cloud storage providers

  • Email communication platforms

  • Shipping and logistics providers

B. Legal & Regulatory Authorities

We may disclose information:

  • To comply with legal obligations

  • To protect rights, safety, or property

  • In response to lawful requests

C. Business Transfers

In the event of a merger, acquisition, or sale, user data may be transferred.

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8. Data Retention

We retain information:

  • As long as necessary to provide services

  • To comply with legal obligations

  • For operational and backup purposes

Important:

We do not guarantee indefinite storage of memorial pages or content.

Users are encouraged to maintain personal backups.

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9. Data Security

We implement reasonable administrative, technical, and physical safeguards.

However:

  • No system is completely secure

  • We cannot guarantee absolute protection

You acknowledge risks associated with:

  • Internet transmission

  • Unauthorized access

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10. User Rights

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion

  • Restrict or object to processing

  • Withdraw consent

Requests can be submitted to:
📧 info@arlyralegacy.com

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11. Content Removal & Takedown Requests

We may remove or restrict content:

  • Upon request

  • If content violates policies

  • If subject to dispute or legal claim

We reserve discretion in evaluating such requests.

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12. Third-Party Services & Links

Our platform may include links or integrations with third parties.

We are not responsible for:

  • Their privacy practices

  • Their data handling policies

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13. Children’s Privacy

Arlyra is not intended for individuals under 13.

We do not knowingly collect personal data from children.

If identified, such data will be removed.

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14. International Data Transfers

If you access our Services outside the United States:

  • Your data may be transferred and processed in the U.S.

  • You consent to such transfer

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15. Sensitive & Memorial Data Disclaimer

Due to the nature of our services:

  • Users may upload emotionally sensitive or personal information

  • Arlyra does not verify accuracy or ownership of such content

  • We are not responsible for disputes arising from content

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16. Limitation of Liability (Privacy)

To the fullest extent permitted by law, Arlyra is not liable for:

  • Unauthorized access

  • Data breaches beyond our control

  • User misuse of shared content

  • Emotional or reputational impact of public memorial content

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17. Changes to This Privacy Policy

We may update this Privacy Policy at any time.

Changes will be posted with an updated effective date.

Continued use of the Services constitutes acceptance.

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18. Contact Information

📧 info@arlyralegacy.com
📍 South Florida, USA

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